AJELITEMARKETING
Sporting events

Big fights need big build-ups. We run the paid media behind global boxing events, from the first announcement to the final bell, turning hype into tickets and pay-per-view buys.

DeliveredExhibition boxing
Mayweather
vs
Deji

Floyd Mayweather vs Deji

Paid advertising for the exhibition bout between boxing's undefeated five-weight world champion and one of YouTube's biggest creators.

DeliveredInfluencer boxing
Kingpyn

Kingpyn

Campaigns across YouTube, Instagram and TikTok for the high-stakes influencer boxing tournament, built around the fighters' own audiences.

UpcomingComing soon
Mayweather
vs
? ? ?

Upcoming Floyd Mayweather event

We're back in the corner for Floyd Mayweather's next event. More to be announced soon.

The fight-week playbook

Three phases. One sold-out night.

PHASE 01

Awareness

Build hype early with fighter-led content across YouTube, Instagram and TikTok.

PHASE 02

Ticket push

Turn attention into seats with targeted campaigns as the event gets closer.

PHASE 03

PPV push

An all-out final push across fight weekend to drive pay-per-view buys.

CHANNELS
  • YouTube
  • Instagram
  • TikTok
  • Fighter audiences
01

Fighter-led reach

Every fighter brings an audience. We plan campaigns around each fighter's following across YouTube, Instagram and TikTok to multiply reach.

02

Budget built around the calendar

Spend is split across awareness, ticket and PPV phases, weighted towards the moments that sell.

03

Measured to the buy

Ticket sales and PPV purchases are tracked back to the campaign, so every pound has a job.

Promoting an event?

Boxing, combat sports or any big live event: tell us the date and the goal, and we'll build the campaign to get there.

Book a strategy call