A sports nutrition brand with a great product and a ceiling on growth. We rebuilt their paid acquisition from the ground up, with a creative engine, a disciplined testing framework and a scaling structure built to hold its return as spend went up.
- Client
- John Clarke Sports Nutrition
- Before
- £30k / month
- After
- £300k / month
- Growth
- 10×
Ten times the monthly revenue, driven by paid media.
Account restructure
Consolidated campaigns so the algorithms had the data they needed to optimise, and stopped budget leaking into overlapping audiences.
Creative engine
A steady pipeline of new hooks, angles and formats, tested weekly. Winners get scaled and fatigued ads get replaced before performance drops.
Profitable scaling
Budget increases led by the data, not by guesswork. Spend went up while the numbers that matter to the business stayed healthy.
Monthly revenue grew from £30k to £300k, ten times where it started.
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